HCM - Hispanic Cultural Marketing, Inc.

	Hugo Moreno Hugo Moreno, President founded HCM in 2003 to meet the demands of the diversify Chicago Hispanic market. Hugo worked at Tribune Company, Ace Hardware Corporation and La Raza Newspaper prior to starting HCM. “Our focus is to provide an outlet for companies to reach the Hispanic Market”. HCM position in the marketplace is unique because we are able to fuse strategic marketing campaigns with grassroots events.
	Victor Games Victor Games joined HCM in 2007 as National Sales Manager. He brings nearly 15 years of experience of solid marketing communications and media experience to the HCM TEAM where he is responsible for strategic planning, development and execution of marketing programs for clients. He creates plans, directs the planning and buying of broadcast and online media, implements integrated advertising programs and supervises the day to day account management of clients. Victor has worked for Univision / Telefutura Chicago, New York Times, Hispanic Marketing.
	John Walker John Walker joined HCM in 2008 as Promotions Sales Manager. John is an integral part of our TEAM, continually providing insight and unique ideas that differentiate our client from its competition. He has a keen ability to generate ideas that are specific to the segment that will spur positive consumer response. He brings a unique focus on developing successful programs and grassroots events.
	Margarita Granados Margarita Granados joines HCM, Inc as Director of Corporate Sponsorship Sales She will be responsible for strategic planning, development and execution of marketing programs and will oversee all aspects of sponsorship event sales. Margarita has over 15 years of experience in developing, coordinating, executing, and producing events/marketing programs. She has forged national tours and developed co-promotion relationships in a number of Hispanic markets. Margarita’s event management and production experience played a key role in numerous international events, such as 1996 Siempre en Domingo filming in Chicago, Festival Presidente in the Dominican Republic, and Logistical Planning in Central and South America for Carlos Vives, Vicente Fernandez and Juan Gabriel Tours. She played a key role in the logistical planning of the following tours in the United States: 1994 World Cup in Chicago, Juan Luis Guerra y 4:40, Juan Gabriel, Vicente Fernandez, Rocio Durcal, Cristian Castro, Ana Gabriel, Chayanne, and many others. Margarita has also produced various soccer matches in the United States including: Chivas vs America, Chivas vs Atlas, Pumas vs Osasuna and Mexico vs Poland. For many year, Margarita served as Senior Account Executive where she developed marketing plans and strategies to sell corporate sponsorships for special events. She established and executed promotional programs for AT&T, American Airlines, CellularOne, ATA, American Family Insurance, United Airlines, AOL Latino, AARP, etc. Margarita has worked for Cardenas/Fernandez & Associates (CFA), the nation’s largest Hispanic owned event, marketing and promotions company. During her tenure at CFA, she served as Director of Administration, General Office Manager, Project Manager and Senior Account Executive. During the last years she has provided consulting services to several local businesses. She produced the 47th Street Chamber of commerce Mexican Independence Festival “Festival De Colores” and Independence.